If you are considering joining the world of direct sales, you may be wondering how to choose a sponsor for your direct sales business. There are a number of things to consider when you are making your choice. Here is a list of four things to consider when choosing a sponsor before you go into business.
How to Choose a Sponsor for
Your Direct Sales Business
1. Training. What type of training does your potential sponsor offer? Will he/she train you in person? Will you need to travel? Will he/she train by video? How often is training required? The really cool thing about the age of technology is the fact that most training is now done virtually either in Facebook groups, YouTube videos, Zoom calls, Skype, etc. so this cuts down on travel. I was involved in other direct sales businesses within the last three years and I drove over an hour once a month to attend trainings. While I was able to write off the mileage and travel expenses, it took a lot of time out of my schedule that ultimately I was unable to continue giving. My current direct sales team is based in another state, and has international team mem trains exclusively online using many of these online options, and the best part of all is that they are recorded, and you can attend when you are able!
2. Integrity. How long has your potential sponsor been in the business? Do they have a large team? Is the team happy? Do you feel you would fit in and enjoy being a member of this team? Does the team share your ultimate ideals and mission? Does your potential sponsor make a habit of following by your future direct sales business’ policies and procedures (i.e. do they follow the rules)? Making sure you feel comfortable and happy in the team group is important since it can be extremely difficult if not outright impossible to change a sponsor once you have committed. I am blessed to have a fantastic upline sponsor in my current direct sales business. She is professional, supportive, organized, and available. She loves seeing us succeed and she has worked her tail off to build an infrastructure packed with extra exclusive education that is made available to her extended downline to use with their teams as well!
3. Availability. Will your sponsor make themselves available to you if you have questions or need help or clarification on anything? If so, do they have rules on how this is done? Set hours or a certain format? Keep in mind that they are running their own business on top of managing a team and you are probably not the only person they have sponsored so be patient and aware of boundaries. For example, your sponsor could have Wednesdays and Sundays set aside as non-work days. You may want to be sure your sponsor’s work schedule corresponds well with yours. Remember, when you are spending time with loved ones, you don’t like to be bothered with work calls, or telemarketers, or other “stuff” that interferes.
4. What is their why? Find out the reason your potential sponsor is in business. In direct sales, this is known as your “Why.” All too often people get into direct sales to make a quick buck, then lose their passion. If their why is simply to make money, or to pay bills, they may not stick around very long. My present direct sales business is my SEVENTH in the last 20 years. The reason all those other businesses failed (in two of them I actually made very good money) is because I didn’t really have a why other than that I liked the product, used the discount, earned some free stuff, and made a little money. I have been in my present direct sales business for two years as of this month. My why is what led me to the product in the first place. I spent the first year getting to know my products by using them and researching them. Once I got a good understanding and saw the results, it was a natural progression to sharing with others and I have been building my team over the last year. I love learning and growing with my personal downline team!
Some other things to keep in mind when you consider how to choose a sponsor for your direct sales business:
Chances are, you have a friend or family member that is in the direct sales business you wish to join. While you’d like to be supportive of your friend, choosing her might not be right for you in the long run. Maybe instead of signing under her, you choose to sign under her sponsor so you can be on the same team and be accountability partners rather than have the upline/downline relationship.
I’ve been where you are more than once and have made my share of mistakes. Trust me when I say you want to interview potential sponsors. My present direct sales business is not my first rodeo. I have had really great sponsors and I have had some really bad ones. I found my present sponsor originally on Pinterest, followed her Facebook, Instagram, and stalked her blog DAILY. Her vision aligned perfectly with mine. If you are a motivated self starter, this may not be as important as it is for some, but keep in mind what type of direct sales business you are entering into. In my present business, the training is almost completely left up to your sponsor and there are SO MANY QUESTIONS!
The most important thing at the end of the day is that you choose someone you feel you know, like, and trust. Go with your gut on this one and trust your instincts. Go for it and good luck!!
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